La Drifteuse
Beer Can Design
A collision of retro-futurism and high-octane style, La Drifteuse is a beer can design that blends bold energy with playful rebellion. Inspired by the aesthetics of underground drift culture, 80s arcade racing games, and neon-drenched nostalgia, the artwork features a souped-up street racer cutting through candy-coloured smoke clouds and cosmic night skies.
Electric purples, acid greens, and punchy pinks collide in a graphic universe where velocity shapes the atmosphere. The palette is drawn directly from the bodywork of the drifting car itself. The checkered stripe and glitched typography nod to racing iconography, while the dreamy, surreal elements hint at a story that’s as much about freedom and escape as it is about motion.
Created for a light lager brewed by Microbrasserie le Garage, this design wraps the beer in pure momentum — equal parts attitude, adrenaline, and atmosphere.
Credits
Illustration and Graphic Design: Jzkr studio
Beer production: Microbrasserie le Garage
Driver: Martin Langlois
Project manager: Élise Pelletier
